Dr. Zarmina Gull
- Lecturer
- zgul@numl.edu.pk
Ph.D. Media Studies
Bahria University, Islamabad (2025)
Research Title: Media and Political Parallelism
Area of Research: Media and Politics
MS Mass Communication
National University of Science and Technology, NUST (2016)
Research Title: Mapping interaction patterns of Twitter Users for Political
Communication
Area of Research: Social media and Politics
Masters in Media and Communication Studies (2013)
Fatima Jinnah Women University
Electronic Media
Bachelors of Arts , University of The Punjab (2010)
Economics and Compt. Sc
Bachelors of Education (B.Ed.) , (2012)
Serhad University of Science and Technology Peshawar,
Intermediate (2008)
Govt Degree Collage for Women, Rawalpindi (2008)
FSc, (Pre-Medical)
Matriculation (2006)
Station School No.2, Rawalpindi
Science
1. Lecturer (Permanent) -Aug 2023 till Present
National University of Modern Languages (NUML), Islamabad
Pakistan Department: Media and Communication Studies
2. Lecturer (Contract) - February 2017-2023
National University of Modern Languages (NUML), Islamabad
Pakistan Department: Mass Communication
3. Lecturer (Visiting) - Feb 2017 till June 2017
Department of Media and Communication
International Islamic University, Islamabad (IIUI)
4. Teacher Assistant, 2015
NUST (School of Social Sciences and Humanities), H-12, Islamabad
5. Virtual Intern ( Summer with Government), 2015
Ministry of Planning Development and Reforms, Islamabad
6. News Desk Editor, 2011
PTV News and Current Affairs, Islamabad
7. Intern, 2012
OPF Girls College, Rawalpindi
1. From X (Twitter) To Reality: A Study Exploring The Relationship Of Online Interactions
And Offline Political Participation In Pakistan, 2026
2. "COMPARATIVE ANALYSIS OF DAILY DAWN AND THE HINDU: EXAMINING
CPEC NARRATIVES", International Journal of Contemporary Issues in Social Sciences, vol. 3,
no. 3, pp. 2807-2817, 2024.
3. "Media and National Issues: Exploring Political Parallelism in Leading Pakistani
Newspapers", Journal of Peace, Development and Communication, vol. 7, no. 1, pp. 27 - 40,
2023
4. "Sweet Girls and Tough Boys: An Analysis of Gender Representations in Children’s
Cartoon Shows", Journal of Asian Development Studies, vol. 12, no. 3, pp. 1128 - 1137, 2023.
5. Wrote research article for ministries publication “Youth Development Review” YDR
,Vision 2025 ( “Social Media and Community Participation : An Approach for
Development Communication in Pakistan” .
6. Tinder use among Pakistani adults: a socio-psychological need perspective
Journal Komunikasi Studi, (Volume 03, Issue 03, November 2019)
7. "Re-Conceptualizing Public Sphere in the Digital Era: From Habermas’ Public Sphere to
Digitally Networked Public Sphere", Global Digital and Print Media review, vol. 5, no. 1, pp.
206 - 214, 2022.
8. "Mapping Interaction Patterns of Pakistani Twitter Users For Political Communication",
Webology, vol. 18, no. 6, pp. 3585 - 3599, 2021.
9. "Social Media and Youth’s Political Activism: Emergence of a Networked Public Sphere in
Pakistan", Journal of Peace Development & Communication, vol. 4, no. 2, pp. 64 - 82, 2020.
Conference Papers
1. Presented a Conference Paper Titled: Media Representation and Journalistic Insights
on Evironmental Issues in Pakistan” in The 11th World Conference on Media and Mass
Communication (MEDCOM 2026) “Rethinking Media Futures: Sustainability,
Resistance, and Communication Justice” held in Bali Indonesia, 2026
2. Presented a Conference Paper Titled: Framing Political Commentary Through Satire: A
Study Of Pakistani Youtube Podcasts in The 11th World Conference on Media and Mass
Communication (MEDCOM 2026) “Rethinking Media Futures: Sustainability,
Resistance, and Communication Justice” held in Bali Indonesia, 2026
3. Presented Conference paper in “National Media Conference “held at Allama Iqbal Open
University (AIOU), Islamabad, 2019
Guest Lecture/ Seminars
Delivered a guest lecture on “ Approaches to Theorizing International Communication”
at International Islamic University, Islamabad, IIUI.
Participated in a Seminar on “US- India Relations and their Impact on CPEC” organized
by Research center for Road and Belt, China, 2026
Workshops
1. Completed three weeks training “Teachers Performance Enhancement Program”
organized by ORIC, NUML ( 3 rd July, 2017-21 st July ,2017)
2. Attended Professional Development faculty workshop on “Evaluation strategies at
Higher Education level: Pros and Cons” held at NUML (11 th to 22 nd September 2017)
3. Completed three days training on “Andragogical and Pedagogical Skills” under
continuous development Program organized by HEC (26 th to 28 th December, 2017)
4. Attended five days workshop on Newsroom Management, WorkFlow and News
organized by Mishal Pakistan (22 nd to 26 th January ,2018)
5. Attended Two days Workshop on “AI in Classroom” (26 and 27, Aug 2025)
Communication Research, Political communication, Social media, politics, international relations, reading, socializing, motivational speaking, Comparative Media Systems.
Education
Ph.D. Media Studies
Bahria University, Islamabad (2025)
Research Title: Media and Political Parallelism
Area of Research: Media and Politics
MS Mass Communication
National University of Science and Technology, NUST (2016)
Research Title: Mapping interaction patterns of Twitter Users for Political
Communication
Area of Research: Social media and Politics
Masters in Media and Communication Studies (2013)
Fatima Jinnah Women University
Electronic Media
Bachelors of Arts , University of The Punjab (2010)
Economics and Compt. Sc
Bachelors of Education (B.Ed.) , (2012)
Serhad University of Science and Technology Peshawar,
Intermediate (2008)
Govt Degree Collage for Women, Rawalpindi (2008)
FSc, (Pre-Medical)
Matriculation (2006)
Station School No.2, Rawalpindi
Science
Experience
1. Lecturer (Permanent) -Aug 2023 till Present
National University of Modern Languages (NUML), Islamabad
Pakistan Department: Media and Communication Studies
2. Lecturer (Contract) - February 2017-2023
National University of Modern Languages (NUML), Islamabad
Pakistan Department: Mass Communication
3. Lecturer (Visiting) - Feb 2017 till June 2017
Department of Media and Communication
International Islamic University, Islamabad (IIUI)
4. Teacher Assistant, 2015
NUST (School of Social Sciences and Humanities), H-12, Islamabad
5. Virtual Intern ( Summer with Government), 2015
Ministry of Planning Development and Reforms, Islamabad
6. News Desk Editor, 2011
PTV News and Current Affairs, Islamabad
7. Intern, 2012
OPF Girls College, Rawalpindi
Publication(s)
1. From X (Twitter) To Reality: A Study Exploring The Relationship Of Online Interactions
And Offline Political Participation In Pakistan, 2026
2. "COMPARATIVE ANALYSIS OF DAILY DAWN AND THE HINDU: EXAMINING
CPEC NARRATIVES", International Journal of Contemporary Issues in Social Sciences, vol. 3,
no. 3, pp. 2807-2817, 2024.
3. "Media and National Issues: Exploring Political Parallelism in Leading Pakistani
Newspapers", Journal of Peace, Development and Communication, vol. 7, no. 1, pp. 27 - 40,
2023
4. "Sweet Girls and Tough Boys: An Analysis of Gender Representations in Children’s
Cartoon Shows", Journal of Asian Development Studies, vol. 12, no. 3, pp. 1128 - 1137, 2023.
5. Wrote research article for ministries publication “Youth Development Review” YDR
,Vision 2025 ( “Social Media and Community Participation : An Approach for
Development Communication in Pakistan” .
6. Tinder use among Pakistani adults: a socio-psychological need perspective
Journal Komunikasi Studi, (Volume 03, Issue 03, November 2019)
7. "Re-Conceptualizing Public Sphere in the Digital Era: From Habermas’ Public Sphere to
Digitally Networked Public Sphere", Global Digital and Print Media review, vol. 5, no. 1, pp.
206 - 214, 2022.
8. "Mapping Interaction Patterns of Pakistani Twitter Users For Political Communication",
Webology, vol. 18, no. 6, pp. 3585 - 3599, 2021.
9. "Social Media and Youth’s Political Activism: Emergence of a Networked Public Sphere in
Pakistan", Journal of Peace Development & Communication, vol. 4, no. 2, pp. 64 - 82, 2020.
Conference Papers
1. Presented a Conference Paper Titled: Media Representation and Journalistic Insights
on Evironmental Issues in Pakistan” in The 11th World Conference on Media and Mass
Communication (MEDCOM 2026) “Rethinking Media Futures: Sustainability,
Resistance, and Communication Justice” held in Bali Indonesia, 2026
2. Presented a Conference Paper Titled: Framing Political Commentary Through Satire: A
Study Of Pakistani Youtube Podcasts in The 11th World Conference on Media and Mass
Communication (MEDCOM 2026) “Rethinking Media Futures: Sustainability,
Resistance, and Communication Justice” held in Bali Indonesia, 2026
3. Presented Conference paper in “National Media Conference “held at Allama Iqbal Open
University (AIOU), Islamabad, 2019
Guest Lecture/ Seminars
Delivered a guest lecture on “ Approaches to Theorizing International Communication”
at International Islamic University, Islamabad, IIUI.
Participated in a Seminar on “US- India Relations and their Impact on CPEC” organized
by Research center for Road and Belt, China, 2026
Workshops
1. Completed three weeks training “Teachers Performance Enhancement Program”
organized by ORIC, NUML ( 3 rd July, 2017-21 st July ,2017)
2. Attended Professional Development faculty workshop on “Evaluation strategies at
Higher Education level: Pros and Cons” held at NUML (11 th to 22 nd September 2017)
3. Completed three days training on “Andragogical and Pedagogical Skills” under
continuous development Program organized by HEC (26 th to 28 th December, 2017)
4. Attended five days workshop on Newsroom Management, WorkFlow and News
organized by Mishal Pakistan (22 nd to 26 th January ,2018)
5. Attended Two days Workshop on “AI in Classroom” (26 and 27, Aug 2025)
Area Of Interest
Communication Research, Political communication, Social media, politics, international relations, reading, socializing, motivational speaking, Comparative Media Systems.
