Dr. Farhina Hameed
- Assistant Professor
- farhina.hameed@numl.edu.pk
|
Degree Name |
Passing Year |
Institution/University |
|
PHD Marketing |
2020 |
SZABIST, Islamabad |
|
MS / Mphil (18 Years) Marketing |
2012 |
COMSATS University, Islamabad |
|
Masters |
||
|
Bachelors (Hons) Marketing |
2010 |
Fatima Jinnah Women University, Rawalpindi |
|
Others |
=
|
Experience(From Recent to Old) |
|||
|
Designation |
Institution/Organization |
From |
To |
|
Assistant Professor |
NUML, Islamabad |
01-03-2021 |
present |
|
E-Tutor |
Virtual University of Pakistan, Islamabad |
02-07-2012 |
28-02-2021 |
|
Visiting Lecturer |
Federal Urdu University of Arts, Science & Technology |
08-10-2018 |
27-07-2019 |
|
Selected Research Publications (Add Top 5 Publications) |
|
1)Hameed, F., & Qayyum, A. (2018). Determinants of behavioral intention towards mobile learning in Pakistan: Mediating role of attitude. Business and Economic Review, 10(1), 33-61. |
|
2)Hameed, F., Qayyum, A., & Awan, Y. (2018). Impact of dimensions of CSR on purchase intention with mediating role of customer satisfaction, commitment and trust. Pakistan Business Review, 20(1), 13-30. |
|
3)Hameed, F., & Awan, Y. (2017). Effect of dimensions of advertising on behavioral intentions of customers. Pakistan Business Review, 19(1), 138-156. |
|
4)Hameed, F., Rehman, H., & Awan, Y. (2016). Measuring the determinants of consumer perception regarding mobile advertising in Pakistan: A comparison between private and public sector universities. Science International, 28(1), 735-741. |
|
5)Awan, Y., & Hameed, F., (2014). The Effect of Demographic, Socio-economic and Other Characteristics on Donations. Current Research Journal of Social Sciences 6(2), 55-76. |
|
Area of Teaching Interest |
|
Consumer behvaior |
|
Social media marketing |
|
Mobile learning |
|
Corporate social responsibility |
|
Brand loyalty |
|
Produced till yet: 05 MS thesis and 04 MBA thesis of 06 credit hours each |
Education
|
Degree Name |
Passing Year |
Institution/University |
|
PHD Marketing |
2020 |
SZABIST, Islamabad |
|
MS / Mphil (18 Years) Marketing |
2012 |
COMSATS University, Islamabad |
|
Masters |
||
|
Bachelors (Hons) Marketing |
2010 |
Fatima Jinnah Women University, Rawalpindi |
|
Others |
Experience
=
|
Experience(From Recent to Old) |
|||
|
Designation |
Institution/Organization |
From |
To |
|
Assistant Professor |
NUML, Islamabad |
01-03-2021 |
present |
|
E-Tutor |
Virtual University of Pakistan, Islamabad |
02-07-2012 |
28-02-2021 |
|
Visiting Lecturer |
Federal Urdu University of Arts, Science & Technology |
08-10-2018 |
27-07-2019 |
Publication(s)
|
Selected Research Publications (Add Top 5 Publications) |
|
1)Hameed, F., & Qayyum, A. (2018). Determinants of behavioral intention towards mobile learning in Pakistan: Mediating role of attitude. Business and Economic Review, 10(1), 33-61. |
|
2)Hameed, F., Qayyum, A., & Awan, Y. (2018). Impact of dimensions of CSR on purchase intention with mediating role of customer satisfaction, commitment and trust. Pakistan Business Review, 20(1), 13-30. |
|
3)Hameed, F., & Awan, Y. (2017). Effect of dimensions of advertising on behavioral intentions of customers. Pakistan Business Review, 19(1), 138-156. |
|
4)Hameed, F., Rehman, H., & Awan, Y. (2016). Measuring the determinants of consumer perception regarding mobile advertising in Pakistan: A comparison between private and public sector universities. Science International, 28(1), 735-741. |
|
5)Awan, Y., & Hameed, F., (2014). The Effect of Demographic, Socio-economic and Other Characteristics on Donations. Current Research Journal of Social Sciences 6(2), 55-76. |
Area Of Interest
|
Area of Teaching Interest |
|
Consumer behvaior |
|
Social media marketing |
|
Mobile learning |
|
Corporate social responsibility |
|
Brand loyalty |
|
Produced till yet: 05 MS thesis and 04 MBA thesis of 06 credit hours each |
