Lecturer (Contract) | Department of Mass Communication | 16-Aug-2010 - 18-Oct-2017
Lecturer (BPS-18) | Department of Mass Communication / Media & Communication Studies | 19-Oct-2017 - Present
Department Coordinator | Department of Mass Communication | 12-Mar-2013 - 18-Oct-2020
Coordinator Graduate Programs | Department of Media & Communication Studies | 11-Oct-2023 - Present

1. Ahmed, A., Mukhtar, M., & Sultan, K. (2020). Applications of media ethics in Pakistan: Examining journalistic standards in mainstream print media. Journal of Media Studies, 35(2), 33-56.
2. Ahmed, A., & Sultan, K. (2022). Application of Two-Factor Theory of Motivation by Fredrick Herzberg: A case of female workers serving Pakistani media organizations. Global Digital & Print Media Review, 5(4), 28-37. https://doi.org/10.31703/gdpmr.2022(v-iv).03
3. Sultan, K., & Ahmed, A. (2022). A framework for regulating digital lives in the context of digital etiquettes and responsibilities. Online Media & Society, 3, 273-281. https://doi.org/10.71016/oms/ta3bkv41
4. Ahmed, A., & Sultan, K. (2022). Perception of female media workers on wearing hijab/abaya at workplace in Pakistan. Al-Qamar, 5(2), 139-152. https://alqamarjournal.net/index.php/alqamar/article/view/1123
5. Sultan, K., & Ahmed, A. (2023). Media and religious extremism: A case study of Mullah Radio in Swat, Pakistan. AL-EEQAZ, 3(4), 1-17.
6. Ahmed, A., & Yousaf, M. (2023). An investigation into smartphone usage and nomophobia among journalists in Pakistan. Human Nature Journal of Social Sciences, 4(2), 750-764. https://doi.org/10.71016/hnjss/e53s3572
7. Ahmed, A., Nisa, U., & Iftikhar, A. (2023). Digital media and perseverative thinking: A case of the students of psychology among Islamabad-based public sector universities. Online Media & Society, 4(3), 58-66. https://doi.org/10.71016/oms/yajdj340
8. Sultan, K., Ahmed, A., & Tariq, N. U. (2023). Investigating the impact of smartphone addiction on perseverative thinking among Pakistani university students: A case of Islamabad. Human Nature Journal of Social Sciences, 4(3), 305-313. https://doi.org/10.71016/hnjss/bmb9pv45
9. Saeed, R. A., & Ahmed, A. (2023). Islamophobia and attitude of the Western world media: Exploring counterstrategies in the Prophet’s Seerah perspective. Al-Qālam, 28(2), 18-28.
10. Ahmed, A., & Shah, M. A. (2023). Understanding media functions through Belief into Action Scale: A case of Islamabad-based Pakistani news reporters. Qlantic Journal of Social Sciences, 4(4), 51-59. https://doi.org/10.55737/qjss.718470488
11. Nisa, U., Ahmed, A., & Elahi, H. (2024). Cultural influences on body image: A thematic analysis of social media perception among young Pakistani women. Journal of Peace, Development and Communication, 8(2), 267-278. https://doi.org/10.36968/JPDC-V08-I02-20
12. Ahmed, A., Kashif, M., & Mansoor, S. (2024). Exploring journalists’ narratives on challenges to climate journalism in Pakistan. Human Nature Journal of Social Sciences, 5(1), 286-294. https://doi.org/10.71016/hnjss/1f96ec05
13. Akhtar, A., Shah, S. Z. A., & Ahmed, A. (2024). Exploring the influence of Big Five personality traits on social media addiction among Pakistani university students. Online Media & Society, 5(3), 86-96. https://doi.org/10.71016/oms/rg2wpc71
14. Tahir, M. R., & Ahmed, A. (2024). An assessment of perceived preparedness and effectiveness among journalists on coverage of environmental issues in Pakistan. International Journal of Social Sciences Bulletin, 2(4), 2398-2407. https://ijssbulletin.com/index.php/IJSSB/article/view/302
15. Ayaz, W. B., & Ahmed, A. (2024). Analyzing the insights of climate change researchers on the role of media in shaping public discourse on environmental issues in Pakistan. Journal of Media Horizons, 5(4), 579-591. https://jmhorizons.com/index.php/journal/article/view/93
16. Khan, S., & Ahmed, A. (2024). The role of social media in shaping university students’ perception of climate change in Pakistan. Policy Research Journal, 2(4), 2240-2248. https://policyresearchjournal.com/index.php/1/article/view/263
17. Younis, N., & Ahmed, A. (2024). Exploring the impact of exposure to social networking sites on climate activism among university students: A case of Islamabad, Pakistan. Online Media & Society, 5(4), 13-21. https://doi.org/10.71016/oms/dvbb8e20
18. Ayoub, M., & Ahmed, A. (2024). Decoding interpersonal communication patterns among climate disaster victims: A case study of 2024 glacier burst floods in Kumrat Valley, Pakistan. Human Nature Journal of Social Sciences, 5(4), 132-142.
19. Hassan, K., Ahmed, A., & Ali, S. (2025). “Solution Journalism” in Pakistani print media: A comparative analysis of English press coverage of environmental reporting in Pakistan. International Research Journal of Arts, Humanities and Social Sciences, 2(2), 47-80. https://irjahss.com/index.php/ir/article/view/50
20. Ahmed, A., Kashif, M., & Zareen, S. (2025). Climate change coverage in leading English press of Pakistan during 2024: A comparative analysis. International Journal of Social Sciences Bulletin, 3(3), 805-813. https://ijssbulletin.com/index.php/IJSSB/article/view/549
21. Ahmed, A., Shah, S. Z. A., & Akhtar, A. (2025). Personalized digital advertising: Influence of cosmetic brands on purchase intentions of Pakistani youth. Journal of Media Horizons, 6(2), 47-56. https://jmhorizons.com/index.php/journal/article/view/157
22. Saeed, R. A., Ahmed, A., & Nisa, U. (2025). Influence of religion on Pakistani mainstream media: An application of Beliefs into Action Scale for journalists. Hamdard Islamicus, 48(1), 37-56. https://doi.org/10.57144/hi.v48i1.957
23. Ahmed, A., Arshad, M., & Nisa, U. (2025). Social media use and eco-anxiety among Pakistani journalists: A cross-sectional survey. Online Media & Society, 6(2), 61-71.
24. Ahmed, A., Hassan, K., & Nisa, U. (2025). An investigation into the impact of social media use on cybercrime awareness among Pakistani Gen Z. Review Journal of Social Psychology & Social Works, 3(2), 1089-1100.
25. Asif, S., Ahmed, A., & Arshad, M. (2025). Exploring the insights of media academics on the role of media as public sphere in climate policy implementation in Pakistan. Journal of Media Horizons, 6(3), 236-244. https://jmhorizons.com/index.php/journal/article/view/555
26. Akhtar, A., Iftikhar, A., & Ahmed, A., (2025) Exploring the Influence of Extraversion, Neuroticism, Extrinsic and Intrinsic Motives and FoMO on Social Media Use and Addiction. Online Media & Society, 6(3), 1-12. https://doi.org/10.71016/oms/h4xbqj75
27. Ahmed, E., Munir, Q., & Ahmed, A. (2025) Assessment of Psychological Well-being among Social Media Users Following Exposure to Climate Disaster Content: A Case of Pakistani University Students. Review Journal of Social Psychology & Social Works, 3(3), 999-1010.
28. Tariq, Z., & Ahmed, A., (2025) Semiotic Analysis of Celebrity Endorsement in Tea Commercials on Pakistani TV Channels, Print, Radio, TV & Film Studies, 6, 30-46.
29. Ahmed, A., & Ahmed N., (2025) Exploring the Role of Media in Climate Change Awareness and Adaptation among University Students in Islamabad, Pakistan, Sustainable Futures, 11, 101556. https://doi.org/10.1016/j.sftr.2025.101556
 

Media Educationist, Videography Director, Writer, Enterpreneur

Education

1. MSc Mass Communication, National University of Modern Languages Islamabad, 2008.
2. M.Phil Mass Communication, Allama Iqbal Open University, Islamabad, 2016.
3. PhD in Media & Communication Studies, University of Gujrat.

 

Experience

Lecturer (Contract) | Department of Mass Communication | 16-Aug-2010 - 18-Oct-2017
Lecturer (BPS-18) | Department of Mass Communication / Media & Communication Studies | 19-Oct-2017 - Present
Department Coordinator | Department of Mass Communication | 12-Mar-2013 - 18-Oct-2020
Coordinator Graduate Programs | Department of Media & Communication Studies | 11-Oct-2023 - Present

Publications

1. Ahmed, A., Mukhtar, M., & Sultan, K. (2020). Applications of media ethics in Pakistan: Examining journalistic standards in mainstream print media. Journal of Media Studies, 35(2), 33-56.
2. Ahmed, A., & Sultan, K. (2022). Application of Two-Factor Theory of Motivation by Fredrick Herzberg: A case of female workers serving Pakistani media organizations. Global Digital & Print Media Review, 5(4), 28-37. https://doi.org/10.31703/gdpmr.2022(v-iv).03
3. Sultan, K., & Ahmed, A. (2022). A framework for regulating digital lives in the context of digital etiquettes and responsibilities. Online Media & Society, 3, 273-281. https://doi.org/10.71016/oms/ta3bkv41
4. Ahmed, A., & Sultan, K. (2022). Perception of female media workers on wearing hijab/abaya at workplace in Pakistan. Al-Qamar, 5(2), 139-152. https://alqamarjournal.net/index.php/alqamar/article/view/1123
5. Sultan, K., & Ahmed, A. (2023). Media and religious extremism: A case study of Mullah Radio in Swat, Pakistan. AL-EEQAZ, 3(4), 1-17.
6. Ahmed, A., & Yousaf, M. (2023). An investigation into smartphone usage and nomophobia among journalists in Pakistan. Human Nature Journal of Social Sciences, 4(2), 750-764. https://doi.org/10.71016/hnjss/e53s3572
7. Ahmed, A., Nisa, U., & Iftikhar, A. (2023). Digital media and perseverative thinking: A case of the students of psychology among Islamabad-based public sector universities. Online Media & Society, 4(3), 58-66. https://doi.org/10.71016/oms/yajdj340
8. Sultan, K., Ahmed, A., & Tariq, N. U. (2023). Investigating the impact of smartphone addiction on perseverative thinking among Pakistani university students: A case of Islamabad. Human Nature Journal of Social Sciences, 4(3), 305-313. https://doi.org/10.71016/hnjss/bmb9pv45
9. Saeed, R. A., & Ahmed, A. (2023). Islamophobia and attitude of the Western world media: Exploring counterstrategies in the Prophet’s Seerah perspective. Al-Qālam, 28(2), 18-28.
10. Ahmed, A., & Shah, M. A. (2023). Understanding media functions through Belief into Action Scale: A case of Islamabad-based Pakistani news reporters. Qlantic Journal of Social Sciences, 4(4), 51-59. https://doi.org/10.55737/qjss.718470488
11. Nisa, U., Ahmed, A., & Elahi, H. (2024). Cultural influences on body image: A thematic analysis of social media perception among young Pakistani women. Journal of Peace, Development and Communication, 8(2), 267-278. https://doi.org/10.36968/JPDC-V08-I02-20
12. Ahmed, A., Kashif, M., & Mansoor, S. (2024). Exploring journalists’ narratives on challenges to climate journalism in Pakistan. Human Nature Journal of Social Sciences, 5(1), 286-294. https://doi.org/10.71016/hnjss/1f96ec05
13. Akhtar, A., Shah, S. Z. A., & Ahmed, A. (2024). Exploring the influence of Big Five personality traits on social media addiction among Pakistani university students. Online Media & Society, 5(3), 86-96. https://doi.org/10.71016/oms/rg2wpc71
14. Tahir, M. R., & Ahmed, A. (2024). An assessment of perceived preparedness and effectiveness among journalists on coverage of environmental issues in Pakistan. International Journal of Social Sciences Bulletin, 2(4), 2398-2407. https://ijssbulletin.com/index.php/IJSSB/article/view/302
15. Ayaz, W. B., & Ahmed, A. (2024). Analyzing the insights of climate change researchers on the role of media in shaping public discourse on environmental issues in Pakistan. Journal of Media Horizons, 5(4), 579-591. https://jmhorizons.com/index.php/journal/article/view/93
16. Khan, S., & Ahmed, A. (2024). The role of social media in shaping university students’ perception of climate change in Pakistan. Policy Research Journal, 2(4), 2240-2248. https://policyresearchjournal.com/index.php/1/article/view/263
17. Younis, N., & Ahmed, A. (2024). Exploring the impact of exposure to social networking sites on climate activism among university students: A case of Islamabad, Pakistan. Online Media & Society, 5(4), 13-21. https://doi.org/10.71016/oms/dvbb8e20
18. Ayoub, M., & Ahmed, A. (2024). Decoding interpersonal communication patterns among climate disaster victims: A case study of 2024 glacier burst floods in Kumrat Valley, Pakistan. Human Nature Journal of Social Sciences, 5(4), 132-142.
19. Hassan, K., Ahmed, A., & Ali, S. (2025). “Solution Journalism” in Pakistani print media: A comparative analysis of English press coverage of environmental reporting in Pakistan. International Research Journal of Arts, Humanities and Social Sciences, 2(2), 47-80. https://irjahss.com/index.php/ir/article/view/50
20. Ahmed, A., Kashif, M., & Zareen, S. (2025). Climate change coverage in leading English press of Pakistan during 2024: A comparative analysis. International Journal of Social Sciences Bulletin, 3(3), 805-813. https://ijssbulletin.com/index.php/IJSSB/article/view/549
21. Ahmed, A., Shah, S. Z. A., & Akhtar, A. (2025). Personalized digital advertising: Influence of cosmetic brands on purchase intentions of Pakistani youth. Journal of Media Horizons, 6(2), 47-56. https://jmhorizons.com/index.php/journal/article/view/157
22. Saeed, R. A., Ahmed, A., & Nisa, U. (2025). Influence of religion on Pakistani mainstream media: An application of Beliefs into Action Scale for journalists. Hamdard Islamicus, 48(1), 37-56. https://doi.org/10.57144/hi.v48i1.957
23. Ahmed, A., Arshad, M., & Nisa, U. (2025). Social media use and eco-anxiety among Pakistani journalists: A cross-sectional survey. Online Media & Society, 6(2), 61-71.
24. Ahmed, A., Hassan, K., & Nisa, U. (2025). An investigation into the impact of social media use on cybercrime awareness among Pakistani Gen Z. Review Journal of Social Psychology & Social Works, 3(2), 1089-1100.
25. Asif, S., Ahmed, A., & Arshad, M. (2025). Exploring the insights of media academics on the role of media as public sphere in climate policy implementation in Pakistan. Journal of Media Horizons, 6(3), 236-244. https://jmhorizons.com/index.php/journal/article/view/555
26. Akhtar, A., Iftikhar, A., & Ahmed, A., (2025) Exploring the Influence of Extraversion, Neuroticism, Extrinsic and Intrinsic Motives and FoMO on Social Media Use and Addiction. Online Media & Society, 6(3), 1-12. https://doi.org/10.71016/oms/h4xbqj75
27. Ahmed, E., Munir, Q., & Ahmed, A. (2025) Assessment of Psychological Well-being among Social Media Users Following Exposure to Climate Disaster Content: A Case of Pakistani University Students. Review Journal of Social Psychology & Social Works, 3(3), 999-1010.
28. Tariq, Z., & Ahmed, A., (2025) Semiotic Analysis of Celebrity Endorsement in Tea Commercials on Pakistani TV Channels, Print, Radio, TV & Film Studies, 6, 30-46.
29. Ahmed, A., & Ahmed N., (2025) Exploring the Role of Media in Climate Change Awareness and Adaptation among University Students in Islamabad, Pakistan, Sustainable Futures, 11, 101556. https://doi.org/10.1016/j.sftr.2025.101556
 

Interests

Media Educationist, Videography Director, Writer, Enterpreneur