Faculty | NUML

Contact me

Isma Anum

Lecturer (BS Coordinator)

Education:

PhD in Media and Communication Studies from National University of Modern Languages, Islamabad (In Progress)
MS in Media and Communication Studies from International Islamic University, Islamabad
BS in Media and Communication Studies from International Islamic University, Islamabad
F.Sc (Pre-Medical) from Fazaia Inter College, Chaklala
Matric (Science) from Fazaia Inter College, Chaklala

1. Lecturer at National University of Modern Languages, Islamabad (Feb 2023-Till Date)

2. Lecturer (Visiting) at International Islamic University, Islamabad

3. Lecturer (Visiting) at Rawalpindi Women University

4. Resource Person and Tutor at Allama Iqbal Open University

5. Served as Admin Assistant at AlHuda International School

6. Worked as Intern Monitor at NIP

7. Served at Pakistan Broadcasting Corporation

8. Worked as meeting assistant in USAID and ADB's energy conferences

Publications:

1. Anum, I. & Zulfiqar, A. (2024). Influence of social cleavage and media usage on political
behavior: a case of Pakistan. Frontiers in Political Science, 6, 1-10.
https://doi.org/10.3389/fpos.2024.1405634

2. Khalid, F., Zulfiqar, A., & Anum, I. (2024). Exploring the Human Rights Portrayal in
Pakistan: A Case Study of Leading Daily Newspapers. Journal of Tianjin University
Science and Technology, 57(2), 347-360.
https://tianjindaxuexuebao.com/details.php?id=DOI:10.5281/zenodo.10691766
3. Anum, I., Khan, M., & Azmat, S. Z. (2023). Brand Credibility: Navigating the Pathway
to Customer Satisfaction and Loyalty. Pakistan Journal of Humanities and Social
Sciences, 11(4), 3903-3912. https://doi.org/10.52131/pjhss.2023.1104.0659

Conference Papers:
1. Digital Leaders Vs Tech Laggards: Role of Beauty Tech Innovations in the Fashion
Industry of North America and Central Asia. Paper presented at 23rd International
Research Conference 2025 on “Adaptive Business Strategies: Fostering Sustainable
Governance through Innovation, Inclusion and Integration” (April 28-29, 2025),
SZABIST, Islamabad.
2. Role of Governments’ Digital Training Programs in Citizen Empowerment and Digital
Economy Growth in Pakistan. Paper Presented at 2nd National Conference on Education
for Sustainable Development; NCESD-2025 (April 16-17, 2025), University of Lahore
(UOL).
3. How Political Behavior is influenced by Social Cleavage and Media Usage? Paper
Presented at Third Annual International Conference on “Challenging Linearity” (Nov 16-
18, 2023). School of Economics and Social Sciences, Institute of Business
Administration (IBA), Karachi.
4. Effects of Political Memes on Perception of Facebook Users in Pakistan: An
Experimental Study. Paper presented at AMCAP International Media Conference on
“Digital Media Ecologies: Challenges and Opportunities” (Feb 17-18, 2021). Fatima
Jinnah Women University, Rawalpindi.

Research, Political Communication, Graphic Designing (Adobe Photoshop, Adobe Illustrator,
Adobe Premier Pro, Quark Xpress), Digital Media Marketing, Content and Academic Writing,
Tourism

Education