Faculty Profile

sidra.waqar@numl.edu.pk

051-92565100 (ext 2231)

MS Media & Communication 2016

M.SC Mass Communication 2008

BAML 2005

HSSC 2003

SSC 2001

February 2023-Present National University of Modern Languages Visiting Faculty, Media and Communication Studies Oct 2015- June 2022 Power Radio FM 99 Production Officer/ Broadcaster/ Media Trainer Production/ Broadcasting/ Content Development

· Produced and hosted live morning program ‘Subh-e-Islamabad’

· Produced and hosted program ‘COVID Kahaniyan’ during COVID-19 pandemic

· Hosted QAU Podcast series in collaboration with Quaid-e-Azam University Media Training

· Trained youth participants from Prime Minister’s Kamyab Naujawan Program on documentary making and content development · Radio and Broadcast Training

· Training Module Development for National Vocational and Technical Training Commission (NAVTTC) Planning and Research Team Lead

· Collaboration with Higher Education institutions including Quaid-e-Azam University

· Collaboration with United Nations Educational Scientific and Cultural Organization (UNESCO) September 2018-June 2022 Riphah International University Visiting Faculty, Social Sciences Taught following subjects as a visiting lecturer to the BS level students · Communication and Presentation skills · Study skills · Media Psychology · Social Work

January 2019-August 2022 Air University Visiting Faculty, Social Sciences Taught following subjects as a visiting lecturer to the BS level students · Communication Skills · Business Communication

May2010-June 2011 Radio Pakistan, Radio Swat, FM 96, Islamabad, Inter Services Public Relations (ISPR) Radio Presenter Hosted a live interactive radio morning program ‘Khawateen Time’ for women in the war affected area of Swat Valley · Only Urdu language program for a dedicated 24 hour Pashto channel · Gender Inclusive Social Development Program in the Conflict Zone · Live calls for females provided them a platform for a participatory awareness opportunity regarding women rights and their issues in a conflict zone

February 2008-June 2009 RED Communications Art, Islamabad Content Writer Content writing for major clients for print and electronic media advertisement; Agency focal person for leading clients including the following for advertisement campaigns for Government of Pakistan Polio Vaccine, Unilever, and Haleeb Milk. February 2007-January 2008 Intermedia, Islamabad Media Monitor Worked with Intermedia as a media monitor on a European Union funded project trackingnews coverage related to electoral process in Pakistan in mainstream print and electronic media.

Research & Content Development

Education