Experience(From Recent to Old)

Designation

Institution/Organization 

From

To

Assistant Professor

NUML, Islamabad

01-03-2021

present

E-Tutor 

Virtual University of Pakistan, Islamabad

02-07-2012

28-02-2021

Visiting Lecturer 

Federal Urdu University of Arts, Science & Technology

08-10-2018

27-07-2019

Selected Research Publications (Add Top 5 Publications)

1)Hameed, F., & Qayyum, A. (2018). Determinants of behavioral intention towards mobile learning in Pakistan: Mediating role of attitude. Business and Economic Review, 10(1), 33-61.

2)Hameed, F., Qayyum, A., & Awan, Y. (2018). Impact of dimensions of CSR on purchase intention with mediating role of customer satisfaction, commitment and trust. Pakistan Business Review, 20(1), 13-30.

3)Hameed, F., & Awan, Y. (2017). Effect of dimensions of advertising on behavioral intentions of customers. Pakistan Business Review, 19(1), 138-156.

4)Hameed, F., Rehman, H., & Awan, Y. (2016). Measuring the determinants of consumer perception regarding mobile advertising in Pakistan: A comparison between private and public sector universities. Science International, 28(1), 735-741.

5)Awan, Y., & Hameed, F., (2014). The Effect of Demographic, Socio-economic and Other Characteristics on Donations. Current Research Journal of Social Sciences 6(2), 55-76.

Area of Teaching Interest

Consumer behvaior

Social media marketing

Mobile learning

Corporate social responsibility

Brand loyalty

Produced till yet: 05 MS thesis and 04 MBA thesis of 06 credit hours each

Degree Name

Passing Year

Institution/University

PHD Marketing

2020

SZABIST, Islamabad

MS / Mphil (18 Years) Marketing 

2012

COMSATS University, Islamabad

Masters

Bachelors (Hons) Marketing 

2010

Fatima Jinnah Women University, Rawalpindi

Others

Experience(From Recent to Old)

Designation

Institution/Organization 

From

To

Assistant Professor

NUML, Islamabad

01-03-2021

present

E-Tutor 

Virtual University of Pakistan, Islamabad

02-07-2012

28-02-2021

Visiting Lecturer 

Federal Urdu University of Arts, Science & Technology

08-10-2018

27-07-2019

Selected Research Publications (Add Top 5 Publications)

1)Hameed, F., & Qayyum, A. (2018). Determinants of behavioral intention towards mobile learning in Pakistan: Mediating role of attitude. Business and Economic Review, 10(1), 33-61.

2)Hameed, F., Qayyum, A., & Awan, Y. (2018). Impact of dimensions of CSR on purchase intention with mediating role of customer satisfaction, commitment and trust. Pakistan Business Review, 20(1), 13-30.

3)Hameed, F., & Awan, Y. (2017). Effect of dimensions of advertising on behavioral intentions of customers. Pakistan Business Review, 19(1), 138-156.

4)Hameed, F., Rehman, H., & Awan, Y. (2016). Measuring the determinants of consumer perception regarding mobile advertising in Pakistan: A comparison between private and public sector universities. Science International, 28(1), 735-741.

5)Awan, Y., & Hameed, F., (2014). The Effect of Demographic, Socio-economic and Other Characteristics on Donations. Current Research Journal of Social Sciences 6(2), 55-76.

Area of Teaching Interest

Consumer behvaior

Social media marketing

Mobile learning

Corporate social responsibility

Brand loyalty

Produced till yet: 05 MS thesis and 04 MBA thesis of 06 credit hours each