Dr Maria Zulfaqar

Contact me

  •   Department of Management Science
  •   +92519265100-10
  •   maria.zulfaqar@numl.edu.pk

Dr Maria Zulfaqar

Assistant Professor

 

Degree Name

Passing Year

Institution/University

PHD

2021

Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology, Islamabad 

MS / Mphil (18 Years)

2013

COMSATS Institute of Science and Technology, Islamabad 

Masters

2008

COMSATS Institute of Science and Technology, Lahore 

Bachelors

2005

University of Balochistan , Quetta 

 

 

Experience(From Recent to Old)

   

Designation

Institution/Organization 

From

To

Assistant Professor 

National University of Modern Languages, Islamabad  

2021

2022

Manager Marketing 

Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology, Islamabad 

2021

2021

Principal 

The Educators, F-17 Campus 

2020

2021

Director/ Program Coordinator 

SEA Schools Islamabad 

2017

2020

 

Selected Research Publications (Add Top 5 Publications)

 Zulfiqar, M., & Ahmad, M. (2019). Impact of Cause-Related Marketing on Ad Credibility and Brand Attitude. Journal of Business & Economics, 11(1), 37-54.

Zulfiqar, M., Ahmad, M., & Mahar, S. (2019). CAUSE RELATED MARKETING AND GREEN PRODUCTS PURCHASE DECISION. International Journal of Management Research and Emerging Sciences, 9(1).

Khan, A. B., Zulfaqar, M., Iqbal, J., Hatim, M., & Faisal, M. A. (2022). Global Financial Crisis 2008-09, Macro-Economic Variables and the Performance of FTSE Bursa Malaysia Hijrah Shariah Index: A Case of  Malaysian Stock Market. Competitive Social Science Research Journal, 3(1), 372-378.

Zulfaqar, M., Bashir, S., Yaghmour, S. M. A., Turi, J. A., & Hussain, M. (2023). The Mediating Roles of Economic, Socio-Cultural, and Environmental Factors to Predict Tourism Market Development by Means of Regenerative Travel: An Infrastructural Perspective of China-Pakistan Economic Corridor (CPEC).Sustainability, 15(6), 5025.

 

Area of Teaching Interest

Marketing 

Digital Marketing 

Social Media Marketing 

Services Marketing 

Customer Relationship Management 

Education

 

Degree Name

Passing Year

Institution/University

PHD

2021

Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology, Islamabad 

MS / Mphil (18 Years)

2013

COMSATS Institute of Science and Technology, Islamabad 

Masters

2008

COMSATS Institute of Science and Technology, Lahore 

Bachelors

2005

University of Balochistan , Quetta 

Experience

 

 

Experience(From Recent to Old)

   

Designation

Institution/Organization 

From

To

Assistant Professor 

National University of Modern Languages, Islamabad  

2021

2022

Manager Marketing 

Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology, Islamabad 

2021

2021

Principal 

The Educators, F-17 Campus 

2020

2021

Director/ Program Coordinator 

SEA Schools Islamabad 

2017

2020

Publications

 

Selected Research Publications (Add Top 5 Publications)

 Zulfiqar, M., & Ahmad, M. (2019). Impact of Cause-Related Marketing on Ad Credibility and Brand Attitude. Journal of Business & Economics, 11(1), 37-54.

Zulfiqar, M., Ahmad, M., & Mahar, S. (2019). CAUSE RELATED MARKETING AND GREEN PRODUCTS PURCHASE DECISION. International Journal of Management Research and Emerging Sciences, 9(1).

Khan, A. B., Zulfaqar, M., Iqbal, J., Hatim, M., & Faisal, M. A. (2022). Global Financial Crisis 2008-09, Macro-Economic Variables and the Performance of FTSE Bursa Malaysia Hijrah Shariah Index: A Case of  Malaysian Stock Market. Competitive Social Science Research Journal, 3(1), 372-378.

Zulfaqar, M., Bashir, S., Yaghmour, S. M. A., Turi, J. A., & Hussain, M. (2023). The Mediating Roles of Economic, Socio-Cultural, and Environmental Factors to Predict Tourism Market Development by Means of Regenerative Travel: An Infrastructural Perspective of China-Pakistan Economic Corridor (CPEC).Sustainability, 15(6), 5025.

Interests

 

Area of Teaching Interest

Marketing 

Digital Marketing 

Social Media Marketing 

Services Marketing 

Customer Relationship Management