MUHAMMAD IRFAN AFZAL

Contact me

MUHAMMAD IRFAN AFZAL

COORDINATOR / LECTURER

Education

Degree Name

Passing Year

Institution/ University

Post Doc

 

 

PhD

2018 -Conti.

Putra Business School, Malaysia

MS/ M.Phil (18 Years)

2016

Lahore Leads University, Lahore

Masters

2012

COMSATS Institute of Information Technology, Lahore

Bachelors

2009

Hailey College of Commerce, PU, Lahore

Experience (From Recent to Old)

Designation

Institution/ Organization

From (dd/mm/yyyy)

To (dd/mm/yyyy)

Lecturer Management Science

NUML Islamabad

February 2020

To date

Visiting faculty member

Minhaj University Lahore

March 2019

September 2019

Assistant Director, Media, Comm. & Marketing

Lahore Leads University

January 2017

March 018

Journal Publications

1.    Ali, R.M., Mahomed, A.S.B., Yusof, R.N., Afzal, M.I. (2020). The role of Technology Acceptance Model on WhatsApp official usage in Malaysian HEIs. International Journal of Recent Technology and Engineering (IJRTE), 8 (5), 270-273.

2.    Ali, R.M., Mahomed, A.S.B., Yusof, R.N., Afzal, M.I., Khalid, H. (2019). Hey there! I am using WhatsApp. A study on the levels and patterns of WhatsApp's Official usage among Malaysian university academicians. International Journal of Asian Social Science. 9 (12), 657-671.

3.    Ali, R.M., Mahomed, A.S.B., Afzal, M.I., Yusof, R.N., and Amin, D. (2019). Conceptualising the Effectiveness of Revised TAM In Determining the Actual Usage of Social Media Platforms in Organizational Context.  Science International, 31 (5), 721-723.

4.    Ali, R.M., Afzal, M.I., Ahmed, S., Mahomed, A.S.B., Brohi, N.A. (2019). The Impact of CSR Practices of MNCS on Dairy Industry in Malaysia. International Journal of Innovative Technology and Exploring Engineering, 9 (2), 638-648.

5.    Afzal, I. M., Shabbir, M. S., Faisal. M. (2016). Relationship Between Negative Customer Behavior and Turnover Intentions: Exploring Interventions of Emotional Exhaustion and Job Satisfaction in Call Centers Agents. International Business Management, 10 (14), 2649-2659.

 

Conference Publications

  1. Ali, R.M., Mahomed, A.S.B., Yusof, R.N., Afzal, M.I., Brohi, N.A. (2018). Impact of Adaptability Trait of Organisational Culture on Adoption of Social Media within Organisations. International Conference on Banking, Insurance & Business Management 2018’ in HCBF Lahore

 

Areas of Interest

Marketing, Social Media Marketing, Consumer Behavior, Online Customer

Education

Education

Degree Name

Passing Year

Institution/ University

Post Doc

 

 

PhD

2018 -Conti.

Putra Business School, Malaysia

MS/ M.Phil (18 Years)

2016

Lahore Leads University, Lahore

Masters

2012

COMSATS Institute of Information Technology, Lahore

Bachelors

2009

Hailey College of Commerce, PU, Lahore

Experience

Experience (From Recent to Old)

Designation

Institution/ Organization

From (dd/mm/yyyy)

To (dd/mm/yyyy)

Lecturer Management Science

NUML Islamabad

February 2020

To date

Visiting faculty member

Minhaj University Lahore

March 2019

September 2019

Assistant Director, Media, Comm. & Marketing

Lahore Leads University

January 2017

March 018

Publications

Journal Publications

1.    Ali, R.M., Mahomed, A.S.B., Yusof, R.N., Afzal, M.I. (2020). The role of Technology Acceptance Model on WhatsApp official usage in Malaysian HEIs. International Journal of Recent Technology and Engineering (IJRTE), 8 (5), 270-273.

2.    Ali, R.M., Mahomed, A.S.B., Yusof, R.N., Afzal, M.I., Khalid, H. (2019). Hey there! I am using WhatsApp. A study on the levels and patterns of WhatsApp's Official usage among Malaysian university academicians. International Journal of Asian Social Science. 9 (12), 657-671.

3.    Ali, R.M., Mahomed, A.S.B., Afzal, M.I., Yusof, R.N., and Amin, D. (2019). Conceptualising the Effectiveness of Revised TAM In Determining the Actual Usage of Social Media Platforms in Organizational Context.  Science International, 31 (5), 721-723.

4.    Ali, R.M., Afzal, M.I., Ahmed, S., Mahomed, A.S.B., Brohi, N.A. (2019). The Impact of CSR Practices of MNCS on Dairy Industry in Malaysia. International Journal of Innovative Technology and Exploring Engineering, 9 (2), 638-648.

5.    Afzal, I. M., Shabbir, M. S., Faisal. M. (2016). Relationship Between Negative Customer Behavior and Turnover Intentions: Exploring Interventions of Emotional Exhaustion and Job Satisfaction in Call Centers Agents. International Business Management, 10 (14), 2649-2659.

 

Conference Publications

  1. Ali, R.M., Mahomed, A.S.B., Yusof, R.N., Afzal, M.I., Brohi, N.A. (2018). Impact of Adaptability Trait of Organisational Culture on Adoption of Social Media within Organisations. International Conference on Banking, Insurance & Business Management 2018’ in HCBF Lahore

 

Interests

Areas of Interest

Marketing, Social Media Marketing, Consumer Behavior, Online Customer