Dr. Syeda Saba Nazir Gardazi

Assistant Professor

Degree title Specialization University/Institution Country Completion year
PhD in Accounting Corporate Sustainability Performance Universiti putra Malaysia (UPM) Malaysia 2024
MBA 3.5 years Finance Capital University of Science & Technology Pakistan 2016

 

Designation Department/Organization City/Country From-To (month/year) Brief responsibilities
Assistant Professor Department of Accounting & Finance, NUML Islamabad, Pakistan Sep 2026 to Date Teaching & Research
Assistant Professor Fatima Jinnah Women University Rawalpindi, Pakistan December 2025 - August 2026 Teaching & Research
Assistant Professor Mirpur University of Science and technology Mirpur, AJK, Pakistan October 2024 - September 2025 Teaching & Research

1. Abbas, Z., Gardazi, S. S. N., & Khan, N. M. (2026). Petrol price volatility and financial sustainability of oil & gas companies in Pakistan: An empirical investigation using panel data (2013-2025). Pakistan Journal of Social Science Review, 5(6), 228-251.
2. Abbas, Z., & Gardazi, S. S. N. (2026). Easy or deceptive? The moderating role of source credibility and naturalness cues on the persuasiveness of causal claims in Pakistan’s e-commerce market. Journal of Business and Management Research, 5(2), 641-660.
3. Abbas, Z., Shah, A. A., & Gardazi, S. S. N. (2026). AI-driven personalization in digital marketing and consumer purchase intention: The moderating role of consumer trust. Center for Management Science Research, 4(2), 444-452.
4. Abbas, Z., & Gardazi, S. N. (2026). Beyond brand awareness: The influence of corporate sustainability performance and cognitive fluency on pharmaceutical brand equity and prescription intentions in Pakistan. Journal for Social Science Studies, 4(6).
5. Gardazi, S. N., & Abbas, Z. (2026). Marketing influence on ESG disclosure credibility: The mediating role of internal assurance mechanisms and moderating effect of regulatory pressure in Pakistani listed firms. International Journal of Advanced Research, 3(6).
6. Gardazi, S. S. N., Abbas, Z., Ramzan, H., Rizwan, S., & Mehmood, Y. (2026). ESG performance and earnings management behavior: The moderating role of board independence. Journal for Social Science Studies, 4(5), September 2026. https://jssstudies.org/site/index.php/jsss/issue/view/12
7. Fatima, A., Gardazi, S. N., Abbas, Z., Rizwan, S., & Mehmood, Y. (2026). Non-financial disclosure and cost of capital: The mediating role of financial reporting transparency. Perspectives in Social Sciences, 5(8[I]). https://pssperspectives.com/index.php/06/issue/view/11
8. Gardazi, S. S. N., Hassan, A. F. S., & Bello, M. S. (2025). Mapping the landscape of green finance: A bibliometric analysis of its evolution and enablers. Educational Research and Innovation, 5(4), 44-64.
9. Hussain, R., Iqbal, Z., Gardazi, S. S. N., & Hussain, M. (2025). Impact of financial inclusion on economic, social, and environmental sustainability: Evidence from Asian emerging markets. NUML International Journal of Business & Management, 20(1).
10. Bello, M. S., Said, R. M., & Gardazi, S. S. N. (2024). Firm-level attributes of sustainability disclosure compliance: Moderating role of institutional quality. Asian Journal of Economics, Business and Accounting, 24(7), 275-290.
11. Gardazi, S. S. N., Hassan, A. F. S., Saidin, S. F., & Johari, J. B. (2023). Dynamic relationship between board of directors and corporate sustainability performance: Evidence from the energy sector. International Journal of Economics and Management, 17(1), 19-35.
12. Gardazi, S. S. N., Hassan, A. F. S., & Bello, M. S. (2023). A bibliometric analysis of corporate sustainability performance: Current status, development, and future trends. International Journal of Professional Business Review, 8(3), Article e0367.
13. Gardazi, S. S. N., Hassan, A. F. S., & Johari, J. B. (2020). Board of directors attributes and sustainability performance in the energy industry. The Journal of Asian Finance, Economics and Business, 7(12), 317-328.

  • Corporate Sustainability Performance
  • ESG Disclosure & Reporting
  • Environmental, Social & Governance (ESG)
  • Green Finance
  • Financial Reporting Transparency
  • Earnings Management
  • Corporate Governance & Board of Directors
  • Digital Marketing & AI-driven Personalization
  • Consumer Behavior & Purchase Intention
  • Brand Equity & Sustainability
  • Financial Inclusion
  • Energy Sector Finance

Education

Degree title Specialization University/Institution Country Completion year
PhD in Accounting Corporate Sustainability Performance Universiti putra Malaysia (UPM) Malaysia 2024
MBA 3.5 years Finance Capital University of Science & Technology Pakistan 2016

 

Experience

Designation Department/Organization City/Country From-To (month/year) Brief responsibilities
Assistant Professor Department of Accounting & Finance, NUML Islamabad, Pakistan Sep 2026 to Date Teaching & Research
Assistant Professor Fatima Jinnah Women University Rawalpindi, Pakistan December 2025 - August 2026 Teaching & Research
Assistant Professor Mirpur University of Science and technology Mirpur, AJK, Pakistan October 2024 - September 2025 Teaching & Research

Publications

1. Abbas, Z., Gardazi, S. S. N., & Khan, N. M. (2026). Petrol price volatility and financial sustainability of oil & gas companies in Pakistan: An empirical investigation using panel data (2013-2025). Pakistan Journal of Social Science Review, 5(6), 228-251.
2. Abbas, Z., & Gardazi, S. S. N. (2026). Easy or deceptive? The moderating role of source credibility and naturalness cues on the persuasiveness of causal claims in Pakistan’s e-commerce market. Journal of Business and Management Research, 5(2), 641-660.
3. Abbas, Z., Shah, A. A., & Gardazi, S. S. N. (2026). AI-driven personalization in digital marketing and consumer purchase intention: The moderating role of consumer trust. Center for Management Science Research, 4(2), 444-452.
4. Abbas, Z., & Gardazi, S. N. (2026). Beyond brand awareness: The influence of corporate sustainability performance and cognitive fluency on pharmaceutical brand equity and prescription intentions in Pakistan. Journal for Social Science Studies, 4(6).
5. Gardazi, S. N., & Abbas, Z. (2026). Marketing influence on ESG disclosure credibility: The mediating role of internal assurance mechanisms and moderating effect of regulatory pressure in Pakistani listed firms. International Journal of Advanced Research, 3(6).
6. Gardazi, S. S. N., Abbas, Z., Ramzan, H., Rizwan, S., & Mehmood, Y. (2026). ESG performance and earnings management behavior: The moderating role of board independence. Journal for Social Science Studies, 4(5), September 2026. https://jssstudies.org/site/index.php/jsss/issue/view/12
7. Fatima, A., Gardazi, S. N., Abbas, Z., Rizwan, S., & Mehmood, Y. (2026). Non-financial disclosure and cost of capital: The mediating role of financial reporting transparency. Perspectives in Social Sciences, 5(8[I]). https://pssperspectives.com/index.php/06/issue/view/11
8. Gardazi, S. S. N., Hassan, A. F. S., & Bello, M. S. (2025). Mapping the landscape of green finance: A bibliometric analysis of its evolution and enablers. Educational Research and Innovation, 5(4), 44-64.
9. Hussain, R., Iqbal, Z., Gardazi, S. S. N., & Hussain, M. (2025). Impact of financial inclusion on economic, social, and environmental sustainability: Evidence from Asian emerging markets. NUML International Journal of Business & Management, 20(1).
10. Bello, M. S., Said, R. M., & Gardazi, S. S. N. (2024). Firm-level attributes of sustainability disclosure compliance: Moderating role of institutional quality. Asian Journal of Economics, Business and Accounting, 24(7), 275-290.
11. Gardazi, S. S. N., Hassan, A. F. S., Saidin, S. F., & Johari, J. B. (2023). Dynamic relationship between board of directors and corporate sustainability performance: Evidence from the energy sector. International Journal of Economics and Management, 17(1), 19-35.
12. Gardazi, S. S. N., Hassan, A. F. S., & Bello, M. S. (2023). A bibliometric analysis of corporate sustainability performance: Current status, development, and future trends. International Journal of Professional Business Review, 8(3), Article e0367.
13. Gardazi, S. S. N., Hassan, A. F. S., & Johari, J. B. (2020). Board of directors attributes and sustainability performance in the energy industry. The Journal of Asian Finance, Economics and Business, 7(12), 317-328.

Interests

  • Corporate Sustainability Performance
  • ESG Disclosure & Reporting
  • Environmental, Social & Governance (ESG)
  • Green Finance
  • Financial Reporting Transparency
  • Earnings Management
  • Corporate Governance & Board of Directors
  • Digital Marketing & AI-driven Personalization
  • Consumer Behavior & Purchase Intention
  • Brand Equity & Sustainability
  • Financial Inclusion
  • Energy Sector Finance