Lecturer Management Science	NUML Islamabad	February 2020	To date
Visiting faculty member	Minhaj University Lahore	March 2019	September 2019
Assistant Director, Media, Comm. & Marketing	Lahore Leads University	January 2017	March 2018

Ali, R.M., Mahomed, A.S.B., Yusof, R.N., Afzal, M.I. (2020). The role of Technology Acceptance Model on WhatsApp official usage in Malaysian HEIs. International Journal of Recent Technology and Engineering (IJRTE), 8 (5), 270-273.

 

2.    Ali, R.M., Mahomed, A.S.B., Yusof, R.N., Afzal, M.I., Khalid, H. (2019). Hey there! I am using WhatsApp. A study on the levels and patterns of WhatsApp's Official usage among Malaysian university academicians. International Journal of Asian Social Science. 9 (12), 657-671.

 

3.    Ali, R.M., Mahomed, A.S.B., Afzal, M.I., Yusof, R.N., and Amin, D. (2019). Conceptualising the Effectiveness of Revised TAM In Determining the Actual Usage of Social Media Platforms in Organizational Context.  Science International, 31 (5), 721-723.

 

4.    Ali, R.M., Afzal, M.I., Ahmed, S., Mahomed, A.S.B., Brohi, N.A. (2019). The Impact of CSR Practices of MNCS on Dairy Industry in Malaysia. International Journal of Innovative Technology and Exploring Engineering, 9 (2), 638-648.

 

5.    Afzal, I. M., Shabbir, M. S., Faisal. M. (2016). Relationship Between Negative Customer Behavior and Turnover Intentions: Exploring Interventions of Emotional Exhaustion and Job Satisfaction in Call Centers Agents. International Business Management, 10 (14), 2649-2659.

 

 

Conference Publications:

 

• Ali, R.M., Mahomed, A.S.B., Yusof, R.N., Afzal, M.I., Brohi, N.A. (2018). Impact of Adaptability Trait of Organisational Culture on Adoption of Social Media within Organisations. International Conference on Banking, Insurance & Business Management 2018’ in HCBF Lahore

 

Marketing, Social Media Marketing, Consumer Behavior, Online Customer

Education

Bachelors	2009	Hailey College of Commerce, PU, Lahore
Masters	2012	COMSATS Institute of Information Technology, Lahore
MS / MPhil (18 Years)	2016	Lahore Leads University, Lahore
PhD	2018 -Continue	Putra Business School, Malaysia

Experience

Lecturer Management Science	NUML Islamabad	February 2020	To date
Visiting faculty member	Minhaj University Lahore	March 2019	September 2019
Assistant Director, Media, Comm. & Marketing	Lahore Leads University	January 2017	March 2018

Publications

Ali, R.M., Mahomed, A.S.B., Yusof, R.N., Afzal, M.I. (2020). The role of Technology Acceptance Model on WhatsApp official usage in Malaysian HEIs. International Journal of Recent Technology and Engineering (IJRTE), 8 (5), 270-273.

 

2.    Ali, R.M., Mahomed, A.S.B., Yusof, R.N., Afzal, M.I., Khalid, H. (2019). Hey there! I am using WhatsApp. A study on the levels and patterns of WhatsApp's Official usage among Malaysian university academicians. International Journal of Asian Social Science. 9 (12), 657-671.

 

3.    Ali, R.M., Mahomed, A.S.B., Afzal, M.I., Yusof, R.N., and Amin, D. (2019). Conceptualising the Effectiveness of Revised TAM In Determining the Actual Usage of Social Media Platforms in Organizational Context.  Science International, 31 (5), 721-723.

 

4.    Ali, R.M., Afzal, M.I., Ahmed, S., Mahomed, A.S.B., Brohi, N.A. (2019). The Impact of CSR Practices of MNCS on Dairy Industry in Malaysia. International Journal of Innovative Technology and Exploring Engineering, 9 (2), 638-648.

 

5.    Afzal, I. M., Shabbir, M. S., Faisal. M. (2016). Relationship Between Negative Customer Behavior and Turnover Intentions: Exploring Interventions of Emotional Exhaustion and Job Satisfaction in Call Centers Agents. International Business Management, 10 (14), 2649-2659.

 

 

Conference Publications:

 

• Ali, R.M., Mahomed, A.S.B., Yusof, R.N., Afzal, M.I., Brohi, N.A. (2018). Impact of Adaptability Trait of Organisational Culture on Adoption of Social Media within Organisations. International Conference on Banking, Insurance & Business Management 2018’ in HCBF Lahore

 

Interests

Marketing, Social Media Marketing, Consumer Behavior, Online Customer